Today our activities were focused on “place branding”.
We split in teams, and each of them decide if they wanted to brand a country or a specific region. We worked on Bologna (Italy), Mykonos (Greece), Romania, Portugal and Croatia, each followed by a matching slogan.
Then we started building our place branding model, emphasizing first on what we wanted to promote from each. In addiction, we started building a strategy focusing on the special charateristics that needed to be underlined and promoted. Moreover, we pointed out the ways that this could come to life, and make each plane distinct from the others.
Finally we presented our projects to the rest of the group as a closing activity of the day.