whatsapp-image-2016-11-25-at-13-35-36#BrandYourEUth is a Youth Exchange promoted by the Erasmus Plus Program, Bruto e Poerio Carpigiani Foundation, Adamastor, YMC, KOR, ATPDSC, the Town Hall of Anzola dell’Emilia, GIOLLI Coop, PASSI Società Cooperativa, Istituto Archimede, Fattorie Faggioli and Matite Giovanotte. It was born from the desire to follow several initiatives, during 2015, where young people and youth workers were protagonists: the “Giù di Festival 3.0”, a project funded by Erasmus Programme “Glocal Youth Participation and Development” and a participatory planning meeting on December 2015 with young people from partner organizations of Croatia, Greece, Portugal and Romania. Those activities revealed some difficulties for youngster to orient themselves in the job market in general and in entrepreneurship world in particular, since they declared do not have access to effective training tools that focus on entrepreneurship and innovative enhancement of young people. At the same time, the participants expressed a strong personal motivation to improve the active participation of young people in its territory and the will to get involved by enhancing the skills to start their own business.